Marketing "Industrial Engineering"

Why industrial engineers have to study marketing management?

Industrial engineers have to study marketing because they have to market "Industrial Engineering."  Because they have to market industrial engineering services.  They can create demand for their services only by marketing them.

What is marketing? One view


Definition of American Marketing Association

Marketing (Management) is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.

According to the definition marketing is applicable to ideas, goods and services. What is industrial engineering?  Is it an idea or a bundle of services? Whether it is an idea or bundle of services marketing is applicable to it.

Does industrial engineering satisfy needs, wants and goals of individuals or organization?

The answer has to be yes from you. Do you agree or not?

The definition says marketing plans the conception of the idea or service.  So to develop the idea or service of industrial engineering on an ongoing basis requires the support of marketing or marketing knowledge.

What can you get as a return for your industrial engineering services? Marketing helps you in giving an answer or getting an answer.

How do you promote industrial engineering services in your target market segment? Marketing helps you in finding the answer.

Do you know? What is the target segment of F.W. Taylor when he first presented his paper "Piece Rate System" in 1895?

How do you solicit customers for IE services? Marketing will provide the support.

Do you know there is an idea called internal marketing? How to market "industrial engineering" internally in an organization? Marketing may provide the answer.

While the above description relates to marketing "industrial engineering" services, productivity engineering has customer orientation right from the beginning. Productivity engineering has linked its growth to the marketing of goods and services and therefore productivity engineers have to understand marketing implications of their productivity efforts through interaction and interface with marketing persons.


Read in more detail

The Marketing Concept - Kotler
Marketing Management Revision Article Series