Toyota launches value innovation in place of value engineering.
https://www.wsj.com/articles/SB116563484380545396
https://www.toyota-global.com/pages/contents/investors/ir_library/business_report/2005/pdf/semi_102all.pdf
https://global.toyota/pages/global_toyota/ir/presentation/20070831presen_1_en.pdf
Feb. 19, 2008,
The 13th incarnation of the high-end Crown series features many examples of cost-cutting measures under the VI plan, enabling Toyota to cap the car's price while packing more safety and other features compared with the previous generation, the company said.
"We were able to enhance the car's cost performance through the VI efforts," President Katsuaki Watanabe told a news conference.
https://www.nbcnews.com/id/wbna23223439
https://www.pioneeringminds.com/toyotas-remodeled-crown-sedan/
https://global.toyota/en/newsroom/toyota/23102775.html
https://pressroom.toyota.com/innovation-the-connective-thread-at-toyota/
https://ukdiss.com/examples/car-automobile-toyota.php
https://blueoceanstrategy.typepad.com/creatingblueoceans/2008/02/value-innovatio.html
https://content.time.com/time/subscriber/article/0,33009,1106335,00.html
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