Breakthrough Thinking - Prof Shozo Hibino

Shozo Hibino & Gerald Nadler - Breakthrough Thinking

http://www.osaka-gu.ac.jp/php/nakagawa/TRIZ/eTRIZ/elinksref/eJapanTRIZ-CB/e2ndTRIZSymp06/eKeynotes06/eHibinoPaper060731.pdf

Mr.Kiichiro Toyoda, a founder of Toyota Motor, tried to think the real substance (purpose) of the belt conveyor, shown by Mr. Ford, without introducing it directly. He could find the purpose of the belt conveyor is not to produce parts as many as possible, but to cruise or produce parts in just-in-time. This purpose created the innovative production system, called “Toyota Production System”, which was completely different from Ford Production System. Toyota Production System has bypassed the Ford Motor Production System at this point. Many automobile manufacturing companies have studied Toyota Production System.

Philosophically this new design approach is backed up by Breakthrough Thinking Paradigm proposed by Shozo Hibino & Gerald Nadler, different from the conventional Descartes Thinking Paradigm.

Toyota never imitated Ford Production System, because she thought Toyota and Ford were completely different in size and culture at her initial stage.

Number of ideas are illustrated by reference to Toyota in this article.

Toyota promotes two types of improvement. One is the kaizen improvement based on gemba or on-site people's thinking based on operating using standard operating procedures. The other is breakthrough improvement based on science,engineering and ideal solution possible with using latest available theories, inventions and patents.

Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen

Shozo Hibino, Koichiro Noguchi, Gerhard Plenert
Taylor & Francis, 16-Aug-2017 - Business & Economics - 184 pages

Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota’s thinking habits go beyond the shop floor and influence and guide Toyota’s marketing function.

Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mindset (Toyota thinking habits) using Breakthrough Thinking, which supports a new philosophical approach to problem solving, turning 180 degrees away from conventional thinking.

Written by Toyota’s former executive managing director and founder of Breakthrough Thinking, Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen:

Explores Toyota’s "Breakthrough Thinking"
Examines how Toyota conducts information gathering.
Illustrates how Toyota builds and maintains its unique business culture
Shows how Toyota "goes to the customer" and comprehensively studies how customers use their products
Reveals Toyota’s cars have become some of the biggest selling models in the USA

The authors of this book explore Toyota thinking habits as well as Toyota’s global marketing strategy, which, since the 1980sa, has been expanding exponentially. The reader will understand the importance of thinking habits in the workplace and will know how to apply them using Toyota as the prime case study.
https://books.google.co.in/books?id=oGZQDwAAQBAJ

Breakthrough Thinking: A Guide to Creative Thinking and Idea Generation

Thomas Vogel
Simon and Schuster, 23-Jun-2014 - Design - 204 pages

Harness your creative potential!

Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking a part of your approach to every aspect of your life.

Breakthrough Thinking is a holistic approach to creativity complete with industry examples from successful creative professionals and some of the top creative organizations in business today.
https://books.google.co.in/books?id=-7LrDQAAQBAJ

Making Innovation Happen: Concept Management Through Integration

Gerhard J. Plenert, Shozo Hibino
CRC Press, 29-Dec-1997 - Business & Economics - 192 pages

Human potential can be maximized through organized, integrated systems that focus on developing creativity and innovation. This is the book that tells you how to make it happen-create an environment of exciting, purpose/goal-directed, positive change in your organization. The text integrates several cutting-edge management concepts in one volume: Breakthrough Thinking, World Class Management, Total Quality Management, and Concept Engineering. The authors bring together progressive management philosophies from the East and West as well as revolutionary ideas from manufacturers in Japan, the U.S., and Brazil.
https://books.google.co.in/books?id=lfkllpNcg34C


Updated on 7 June 2019, 24 August 2013