Usage of GenAI is increasing in creative activities.
Can industrial engineers use GenAI to develop improvement solutions in processes and systems.
They have to train AI basic modules first to generate creative appropriate solutions first.
Is any research going on in any university or company in that direction.
Navigating the Future of Creative Work
Managers and professionals in creative industries, as well as their coworkers have to take a proactive stance to prepare for additional generative AI support.
Invest in learning, reskilling, and upskilling. Creative professionals need to acquire AI literacy and learn how to use generative AI tools effectively. . Organizations must encourage creative leaders to prioritize transferable and sustainable skills like problem formulation, experimentation, and critical judgment.
Begin rethinking creative workflows. Generative AI can impact creativity at various stages, from ideation to execution and evaluation. The key question is how to harmonize artificial and human insights for optimal creative outcomes.
Develop bespoke AI solutions that can augment creative staff members’ potential, where there are opportunities to do so. For example, Publicis Groupe, , has built CoreAI, an intelligent system that leverages its proprietary data on 2.3 billion consumers and trillions of content and media data points to offer AI capabilities across the company’s services.
There are many accessible and affordable platforms that support the development of custom chatbots for various creative functions. OpenAI’s GPT Store, for example, features hundreds of chatbots, from image generators and logo designers to ideators and concept developers, that can support the creative process.
Examine how to best use generative AI to automate the repetitive and tedious tasks in creative workflows. The aim is to enable professionals to have more time and energy to concentrate on the new and unique aspects of their work. For example, Autodesk uses GenAI in its design software handles many routine tasks.
Creators need to rethink their workflows, enhance their AI skills, and explore new possibilities with generative AI tools. The future of creativity could be a cooperative effort that continues to expand the frontiers of innovation.
https://www.linkedin.com/pulse/how-genai-changes-creative-work-mit-sloan-management-review-c0kte/
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