February 4th Week 22 to 26
Marketing Management Revision Articles
Marketing Strategy - Marketing Process - Kotler's Description
Scanning of Environment for Marketing Ideas and Decisions
Marketing Strategy - Differentiating and Positioning the Market Offering
Management of Marketing Department and Function
Marketing Research and Market Demand Forecasting
Consumer Behavior
Analysis of Consumer Markets
Organizational Buying Processes and Buying Behavior
Market Segmentation and Selection of Target Segments
March 1st week - 1st to 5 March 2016
Analyzing Competitors
Strategy of Market Leader
Marketing Strategies for Challenger Firms
Competitive Strategies for Followers and Nichers
Managing Product Lines and Brands
Marketing Strategy for New Industry Products
Marketing Management for Service Firms
Pricing Strategy and Tactics
Marketing Channel Management – Important Issues
Managing Wholesaling and Retailing Network
March 2nd week
8th to 12th March
Marketing Communication: Channels and Promotion Tools
Advertising
Sales Promotion
Marketing Public Relations
Sales Process and Sales Training
Direct Marketing
Online Marketing
Marketing and New Product Development
International and Global Marketing
Sales Force Management
March 3 week
15
Developing Enterprisewide or Company Wide Marketing Orientation
One Year Industrial Engineering Knowledge Revision Plan
January - February - March - April - May - June
July - August - September - October - November - December
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