Monday, February 29, 2016

March - Industrial Engineering Knowledge Revision Plan






March 1st week
29 Feb to 4 March 2016

Marketing Management Continued

Analyzing Competitors
Strategy of Market Leader



Marketing Strategies for Challenger Firms 
Competitive Strategies for Followers and Nichers



Managing Product Lines and Brands
Marketing Strategy for New Industry Products




Marketing Management for Service Firms
Pricing Strategy and Tactics 


Marketing Channel Management – Important Issues
Managing Wholesaling and Retailing Network



March 2nd week



Marketing Communication: Channels and Promotion Tools
Advertising



Sales Promotion 
Marketing Public Relations


Sales Process and Sales Training
Direct Marketing




Online Marketing
Marketing and New Product Development



International and Global Marketing
Sales Force Management


March 3 week

Developing Enterprisewide or Company Wide Marketing Orientation
Management of Marketing Department and Function

Operations Management

Introduction to the Field of Operations Management
Operations Strategy and Competitiveness - Review Notes

Optimizing the Use of Resources with Linear Programming




20th March - Birthday of Man of Productivity - Low Prices and High Incomes

Frederick Winslow Taylor - A Pioneer Industrial Engineer
Date of Birth: 20th March, 1856
Contribution of Taylor to Industrial Engineering
Shop Management
Scientific Management



March 4 Week (20 to 24)







Inventory Control - Review Notes for Chase et al.


28 March

29 March

One Year Industrial Engineering Knowledge Revision Plan

January - February - March - April - May - June

July - August - September - October - November - December


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