Friday, July 24, 2020

Xiaomi Corporation - Industrial Engineering Activities and Jobs




Industrial Engineering - Productivity Improvement - Process Improvement - Product Redesign - Continuous Improvement


Industrial engineering is improvement in various elements of engineering operations to increase productivity. Along with engineering elements, industrial engineers evaluate and improve many other elements also as they are responsible for productivity and cost of items produced in a process. Through assignments of improving productivity and efficiency of information technology and software engineering processes, industrial engineers specializing in IT were given responsibility for business processes also. Thus industrial engineers with focus on various branches of engineering provide their services to companies and society to improve various elements of the products and processes on a continuous basis over the product life cycle. They are active in engineering or production-maintenance-service-logistic processes and business processes.

Productivity improvement always focuses on quality and flexibility issues as productivity improvement should not lead to any deterioration in quality or flexibility. Delivery and cost are always at the core of industrial engineering. Thus when QFCD paradigm came, that is attention to quality, flexibility, cost and delivery became prominent, many industrial engineers were given the responsibility of managing this function of continuous improvement.



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Focus Areas of Industrial Engineering - Brief Explanation


Productivity Science: Science developed for each element of machine operation and each element of human tasks in industry.
Productivity Science - Determinants of Productivity

Product Industrial Engineering: Redesign of products to reduce cost and increase value keeping the quality intact.
Product Industrial Engineering


Process Industrial Engineering: Redesign of processes to reduce cost and increase value keeping the quality intact.
Process Industrial Engineering

Industrial Engineering Optimization: Optimizing industrial engineering solutions created in Product Industrial Engineering and Process Industrial Engineering.
Operations Research - An Efficiency Improvement Tool for Industrial Engineers

Industrial Engineering Statistics: Using statistical tools like data description, sampling and design of experiments in industrial engineering activity.
Statistics and Industrial Engineering

Industrial Engineering Economics: Economic analysis of industrial engineering projects.
Engineering Economics is an Efficiency Improvement Tool for Industrial Engineers


Human Effort Industrial Engineering: Redesign of products and processes to increase satisfaction and reduce discomfort and other negative consequence to operators.
Motion Study - Human Effort Industrial Engineering

Productivity Measurement: Various measurements done by industrial engineers in industrial setting to collect data, analyze data and use the insights in redesign: Product Industrial Engineering and Process Industrial Engineering.
Industrial Engineering Data and Measurements

Productivity Management: Management undertaken by industrial engineers to implement Product Industrial Engineering and Process Industrial Engineering. Management processes industrial engineering is also part of productivity management.
Productivity Management

Applied Industrial Engineering: Application of industrial engineering in new technologies, existing technologies, engineering business and industrial processes and other areas.
Applied Industrial Engineering - Process Steps

How many Industrial Engineers can a Company Employ for Cost Reduction?
For $100 million cost, there can be one MS IE and 6 BSIEs.
https://nraoiekc.blogspot.com/2020/03/value-creation-model-for-industrial.html

Industrial Engineering - Lean Manufacturing - Parent - Child Relationship


Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK).

Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency.

The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world's fourth-largest smartphone brand, and has established the world's largest consumer IoT platform, with more than 213.2 million smart devices (excluding smartphones and laptops) connected to its platform.

Currently, Xiaomi products are present in more than 90 countries and regions around the world and have a leading foothold in many markets.
https://www.mi.com/global/about


Mr. Wanqiang Li
Co-founder, Senior Vice President
Mr. Li graduated from Xi’an Polytechnic University in 2000, with a B.S. in Industrial Engineering. He then joined Kingsoft and co-founded their UIUX Design Center, serving in various positions including General Manager of Kingsoft Dictionary, Chief Designer of UI department, Director of Design Center, and Director of Internet Content. Mr. Li played a key role in developing numerous well-known software projects at Kingsoft, including Kingsoft Antivirus, Kingsoft Dictionary and WPS Office. He is also considered one of the earliest UI and HCI experts in China.
In 2010, Mr. Li co-founded Xiaomi where he led both the MIUI and Mi.com teams.

https://www.mi.com/mena/about/founder


The Xiaomi “smart plant“ will utilize technologies such as autonomous production lines, 5G-powered robots, big data, and cloud services to increase productivity, Lei said.
The plant will be able to produce 60 smartphones per minute
https://technode.com/2019/11/21/xiaomi-to-launch-first-manufacturing-plant-in-december-in-beijing/

XIAOMI ANNOUNCES DUAL CORE BRAND FIVE-YEAR STRATEGY

Redmi -  extremely cost-effective smartphones  

JAN 11, 2019
Mi will strengthen its presence in the mid- to high-end smartphone markets and new retail channels, while Redmi will continue to focus on research and development of extremely cost-effective smartphones with superior quality, and accelerate the pace of global expansion.

https://www.linkedin.com/pulse/pricing-strategy-xiaomi-p-mayank-banka/

Making good things cheap
https://www.gsb.stanford.edu/faculty-research/case-studies/xiaomis-globalization-strategy-challenges

https://www.forbes.com/sites/ywang/2016/02/29/low-cost-chinese-smartphone-brand-xiaomi-goes-after-the-wealthy

2015
Xiaomi’s key to keeping costs low and profits up comes from a combination of a small portfolio, long term component contracts and an average selling time well above the competition.
“The vast majority of the components in the  devices are kept the same. So supply chain contracts continue from  Redmi 1, which means that there is the volume based reduction of costs and discounts are available on components.
https://www.androidauthority.com/how-xiaomi-keeps-costs-low-581275/


About Xiaomi
https://books.google.co.in/books?id=5yU_DwAAQBAJ&pg=PA59#v=onepage&q&f=false

https://books.google.co.in/books?id=5yU_DwAAQBAJ&pg=PA69#v=onepage&q&f=false

https://aws.amazon.com/solutions/case-studies/xiaomi/

https://www.wired.com/story/behind-the-fall-and-rise-of-china-xiaomi/

https://www.androidinfotech.com/xiaomi-cost-effective-phones/


2019
Xiaomi launched Redmi K20 for Rs 21,999 and Redmi K20 Pro for Rs 27,999, aimed at disrupting the premium segment of the Indian market, which typically is upwards of Rs 30,000.

Rival smartphone brand Realme said on social media  that its latest model Realme X priced at Rs 16,999 was a better product at a much more competitive price.
https://economictimes.indiatimes.com/tech/hardware/xiaomi-india-says-cant-make-losses-while-pricing-aggressively/articleshow/70286914.cms?from=mdr

https://techcrunch.com/2015/01/19/xiaomi-secret-sauce/

Analysis and Improvement of Xiaomi Corporation's Strategic Management

Shize Liu
2019 International Conference on Global Economy and Business Management (GEBM 2019)
https://www.clausiuspress.com/conference/article/artId/3714.html

2020

Redmi K30 5G - Offered at 40% Price Differential to Competing Brand. Cost Leadership Strategy Sustained in 5G phones by Xiaomi in 2020


Related News

10.12.2019
https://blog.mi.com/en/2019/12/10/xiaomi-launches-the-first-redmi-phone-to-offer-5g-redmi-k30-5g/

11.12.2019
https://asia.nikkei.com/Business/Markets/Nikkei-Markets/Xiaomi-jumps-after-China-launch-of-low-cost-5G-phone

2.3.2020
One Million K30 phones sold.
https://www.gsmarena.com/redmi_k30_phones_reach_1_million_sales-news-41778.php

14 May 2020
https://www.gizmochina.com/2020/05/14/redmi-k30-5g-racing-edition-sold-over-10000-units-in-just-11-minutes/

8 July 2020
3 million units sold of K30
https://www.gizmochina.com/2020/07/08/redmi-k30-series-sales-surpass-3-million-units-mark/

Updated on 24 July 2020
28 April 2020

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