22 April
Industrial engineering has strategic importance. Strong industrial engineering departments can support price based competition in markets. The company can have the confidence that it can derive competitive advantage from the price side apart from the product's performance features. If a company can offer lower price for a comparable quality product, it has a potentially bigger market share to target. Its marketing strategy focuses on a bigger market share.
Industrial engineering department's staffing depends on the strategic importance placed on IE activities. Greater amount of important means there is a bigger department with more specialization. But the IE department has to deliver expected value also to the company.
Coca-Cola gave strategic importance to productivity. I covered the productivity story of Coca-Cola in
Productivity Success Story - Coca Cola.
Lesson 462 of Industrial Engineering ONLINE Course - Applied Industrial Engineering Module.
https://nraoiekc.blogspot.com/2019/10/productivity-success-story-coca-cola.html
Part of
A to Z of Industrial Engineering - Principles, Methods, Techniques, Tools and Applications
https://nraoiekc.blogspot.com/2018/06/a-to-z-of-industrial-engineering.html
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