Saturday, March 5, 2022

March - Industrial Engineering Knowledge Revision Plan







A New Initiative started in May 2019



Henry Fayol

The Engineering Manager who provided the modern description of Industrial Management.
Planning - Organizing - Commanding - Coordinating - Control

It was changed subsequently to Planning - Organizing - Staffing  - Directing - Control by Koontz and O'Donnell

Changed to Planning - Organizing - Resourcing  - Directing - Control  by Narayana Rao K.V.S.S.



March 1st week
1st  to 5 March

Marketing Management Continued


Analyzing Competitors
Strategy of Market Leader



Marketing Strategies for Challenger Firms 
Competitive Strategies for Followers and Nichers



Managing Product Lines and Brands
Marketing Strategy for New Industry Products




Marketing Management for Service Firms
Pricing Strategy and Tactics 


Marketing Channel Management – Important Issues
Managing Wholesaling and Retailing Network



March 2nd week

8th to 12th March

Marketing Communication: Channels and Promotion Tools
Advertising



Sales Promotion 
Marketing Public Relations


Sales Process and Sales Training
Direct Marketing




Online Marketing
Marketing and New Product Development



International and Global Marketing
Sales Force Management


March 3 week

15  March

Developing Enterprisewide or Company Wide Marketing Orientation
Management of Marketing Department and Function

Operations Management


16 March to 19 March

Introduction to the Field of Operations Management
Operations Strategy and Competitiveness - Review Notes

Optimizing the Use of Resources with Linear Programming




20th March - Birthday of Man of Productivity - Low Prices and High Incomes

Frederick Winslow Taylor - A Pioneer Industrial Engineer
Date of Birth: 20th March, 1856
Contribution of Taylor to Industrial Engineering
Shop Management
Scientific Management



March 4 Week (22 to 26)







Inventory Control - Review Notes for Chase et al.


28 March

29 March

One Year Industrial Engineering Knowledge Revision Plan

January - February - March - April - May - June

July - August - September - October - November - December


Updated 5 May 2022,  16 March 2019, 29 February 2016


No comments:

Post a Comment