Our Strategy focuses on innovating, designing and using the latest technologies to develop products at affordable prices.
697, Udyog Vihar, Phase-V,
Micromax keeps costs down along with innovations
“We keep finding components which will give a fantastic user experience, and simultaneously, we also keep the cost down” Rahul Sharma, Product incharge micromax
Cost reduction example
The vertical LCDs for handsets were costing $12 each. The micromax people wrote the device-driver – a program that acts as a translator between between software and device hardware- and instead of putting up the LCD vertically, made it horizontal. The cost of the LCD dropped to $3.
A leading chip maker has a chip with multi-mode bands in the machine and micromax convinced them that for India, only 2300 MHz frequency is required. They have taken out all other antennas from the set and the cost was reduced significantly.
(Article Billion Dollar Dash, 3 May 2013, Corporate Dossier, Page 1 and 3)
Project on Micromax Mobile