March 1st week
29 Feb to 4 March 2016
Marketing Management Continued
Analyzing Competitors
Strategy of Market Leader
Marketing Strategies for Challenger Firms
Competitive Strategies for Followers and Nichers
Managing Product Lines and Brands
Marketing Strategy for New Industry Products
Marketing Management for Service Firms
Pricing Strategy and Tactics
Marketing Channel Management – Important Issues
Managing Wholesaling and Retailing Network
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