Sunday, February 21, 2016

February 4th Week - Industrial Engineering Knowledge Revision Plan

February 4th Week   (22 to 26 February 2016)

Marketing Management Revision Articles

Industrial engineers have to study marketing to understand the demand forecast figures given by marketing people as they go into engineering economic analysis of revenue expansion projects. Industrial engineers are asked to study marketing and marketing management processes to improve their efficiency or productivity. Industrial engineers have to understand how to market their services to their colleagues inside the company as well as outside.

The Marketing Concept Kotler
Marketing Strategy - Marketing Process - Kotler's Description

Scanning of Environment for Marketing Ideas and Decisions
Marketing Strategy - Differentiating and Positioning the Market Offering

Management of Marketing Department and Function
Marketing Research and Market Demand Forecasting

Consumer Behavior
Analysis of Consumer Markets

Organizational Buying Processes and Buying Behavior
Market Segmentation and Selection of Target Segments

One Year Industrial Engineering Knowledge Revision Plan

January - February - March - April - May - June

July - August - September - October - November - December

No comments:

Post a Comment