Friday, May 10, 2019

Top 100 Management Theory Articles - Subject Classification

Principles of Management – Koontz and O’Donnell

The Nature and Purpose of Planning - Review Notes

Planning - A Management Process

Management - Definition: Koontz and O’Donnell – Narayana Rao - Slides Content

Evolution of Management Thought and Theory - Review Notes

Leadership - Koontz and O'Donnell - Review Notes

Managerial Skills

Ch.1. Defining Marketing for the New Realities - Kotler - Keller 15 Edition - Summary

Philip Kotler - Keller Definition and Explanation of Marketing Management for 21st Century - 14th Edition

Organizational Buying Processes and Buying Behavior

Marketing Communication: Channels and Promotion Tools

Marketing Strategy - Marketing Process - Kotler's Description

Marketing and New Product Development - Kotler and Keller's Book Chapter Summary

Direct Marketing and Its Management - Kotler's Chapter - Topic Summary

Moral Standards and Moral Judgments – Approaches

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