3. Use information from the best source in Value Analysis

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This point is relevant to the issue of overcoming roadblocks to various value suggestions. In one example, a component, a cover of an item was judged to be redundant. The designer said it was required by the customers. When the value engineer approached the sales person, he was told that only one customer uses the item with the cover and all others actually remove the cover and use it. Hence the initial idea that the cover was redundant was right. So the suggestion is that information from the best and ultimate source is to be only used for decision making in value work.