Friday, September 21, 2012

Tata Nano Product Strategy



March 2012
Tata Nano 800cc variant Coming soon: Will it succeed in the Entry-level car segment?
http://trak.in/tags/business/2012/03/02/will-tata-nano-800cc-variant-suceed-in-entry-level-car-segment/


24 JAN, 2012,
'World's cheapest car' tag backfires for Tata Nano
http://economictimes.indiatimes.com/articleshow/11612425.cms

Tata Nano’s new sales strategy in place
http://www.carkhabri.com/carnews/tata-nanos-new-sales-strategy-in-place


How to succeed in ultra low cost car market?
http://www.atkearney.com/documents/10192/b7c7b362-2288-4f07-aa0d-6c4d45cd0817

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