Monday, February 24, 2014

The Innovative Lean Enterprise - Anthony Sgroi, Jr. - Book Information

The Innovative Lean Enterprise: Using the Principles of Lean to Create and Deliver Innovation to Customers
Anthony Sgroi, Jr.
CRC Press, 19-Aug-2013 - Business & Economics - 315 pages

Explaining how to use Lean principles to drive innovation and strategic portfolio planning, The Innovative Lean Enterprise: Using the Principles of Lean to Create and Deliver Innovation to Customers outlines simple, yet powerful, visual Lean tools that can enhance idea generation and product development. It starts with a discussion of Lean principles and then identifies the applicable portions of Lean that can drive customer value.

The book discusses customer value in the form of the benefits your customers desire. It walks you through the processes of using Lean techniques to effectively evaluate the quality of any prospective marketing opportunity and includes examples from a variety of industries, including healthcare.

The text discusses value creation, reduction of waste, entrepreneurial system designer, set-based concurrent engineering, and Lean project management. It also includes numerous examples of visual management tools as they apply to innovation to help you develop the understanding required to achieve a competitive advantage for your brand, division, or company through Lean.

Table of Contents

Visual Strategy
The First Parameter of Strategy
The Second Parameter of Strategy
The Third Parameter of Strategy
The Fourth Parameter of Strategy
The Strategy Icon
Chapter Overviews
     Chapter 2: Understanding the Current State
     Chapter 3: Opportunity Identification
     Chapter 4: Idea Generation
     Chapter 5: Delivering Profitable Innovation to Targeted Customers
     Chapter 6: Barriers to Imitation
     Chapter 7: Applications of Graphical Strategy Tools
     Chapter 8: Ranking Offerings
     Chapter 9: The Strategy Transformation Process
     Chapter 10: Strategy Transformation Example
     Chapter 11: Alignment and Position Statements

Understanding the Current State
The 2-D Perceptual Map
The 2-D Map
The Utility Knife Industry
     First Innovation: The Retractable Utility Knife
     Second Innovation: Quick Blade Change
     Third Innovation: Folding Utility Knives
     The Switchback Knife
     Product Features: Lock-Back-Style Folding Utility Knives
     Product Features: Folding Retractable Utility Knife with Blade Storage
     Product Features: Fast-Open Gravity Utility Knife

Opportunity Identification
Must-Be Requirements
One-Dimensional Requirements
Attractive Requirements
Top Portion of Product Fulfillment Map
     Product Use
     Barriers to Use
     Product Robustness
     End of Life
Left-Side Portion of Product Fulfillment Map
     Utility: Product Function Category
     Risk: Category in Which Customers Seek Risk Avoidance
     Simplicity or Convenience
     Emotional Well-Being or Social Well-Being
     Supports the Green Movement
Product Fulfillment Map Example
Opportunity Scores

Idea Generation
Internal Perspective Techniques
     Focus Groups
     One-on-One Interview
     Product User Testing
     Customer Feedback and Complaints
     Ethnographic Research
     Idea Generation
     The Problem Solution Statement
     Job Mapping
Internal Ideation Methods
     Brain Writing
     Brain Walking
     Worst Idea
     Patent Prompts
     Picture Prompts
     White Board Technique
External Perspective Techniques
     Looking to Alternative Industries
     Looking to Alternate Strategic Groups
     Looking at Different Buyer Groups
     Looking to Complementary Product and Service Offerings
     Adding or Removing Functional or Emotional Characteristics
     Identifying New Trends

Delivering Profitable Innovation to Targeted Customers

Barriers to Imitation
Brand Power
Firm’s Knowledge
Customer Relationships
Supplier Relationships
High-Efficiency Operations
Skill of People
Technology and Money
Regulatory Pioneering
Economies of Scale
Switching Cost of the Consumer
Intellectual Property
     Types of Patents
     Patent Claims
     The Power of Patent Pending (a defensive tool)
     Trade Dress as an IP Tool
     Copyrights as an IP Tool
     Trade Secrets as an IP Tool

Applications of Graphical Strategy Tools
SWOT Analysis
Balanced Scorecard Approach
     The Learning and Growth Perspective
     The Business Process Perspective
     The Customer Perspective
     The Financial Perspective
Disruptive Innovation
     New Market Disruptions
     Low-End Disruptions

Ranking Offerings

The Strategy Transformation Process

Strategy Transformation Example

Alignment and Position Statements



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