L'Oreal - The Digitization Strategy and Journey - Topic of Improvement Strategy and Execution - Case Study

 

https://iby.imd.org/innovation/loreal-the-beauty-of-supply-chain-digitalization/

The company  has a global footprint of 40 factories, over  50,000 suppliers and over 500,000 delivery points.

In 2010, the dawning digital world promised a future full of possibilities. L’Oréal CEO Jean-Paul Agon recognized this, and declared 2010 “The Year of Digital”. He encouraged different functions within L’Oréal to begin exploring digital transformation.  Four years later, the company employed its first Chief Digital Officer, who began building a structure and framework around Agon’s initial vision under the banner 20/50/100 (20% of sales should be through e-commerce, 50% of all interactions personalised and 100% of the company’s brands should engage with consumers through social media).

https://www.loreal.com/en/beauty-science-and-technology/beauty-tech/digital-transformation/

https://www.loreal.com/en/news/group/how-is-digital-transformation-helping-loreal-work-wonders/

Accelerating digital transformation at L'Oréal: Lubomira Rochet, Global Chief Digital Officer

19 Jan 2021

How did L'Oréal accelerate this transformation during 2020 when the pandemic forced consumers out of bricks-and-mortar retail and into digital platforms and e-commerce? How does one successfully lead this massive strategic transformation? In this episode of the Oxford Future of Marketing Initiative's "Leading the Future of Marketing," Professor Andrew Stephen talks with Lubomira Rochet, the global Chief Digital Officer of L'Oréal. 

Recorded in December 2020 with a live audience of Oxford Saïd MBA students.

Digital Transformation - L'Oréal Master Class - Lubomira Rochet

27 Nov 2020

https://www.youtube.com/watch?v=i6y7bPVde6A

For this new Masterclass, we are delighted to welcome Lubomira ROCHET – L’Oréal Group Chief Digital Officer (Since 2014) She will drive you through L’Oréal Digital Transformation, the mainstay of the Group’s strategy and speak of COVID impact on digital.

Lubomira Rochet: Leading digital transformation at L’Oréal

27 Apr 2017 

As part of the Distinguished Speaker Series, Oxford Saïd welcomed Lubomira Rochet, Global Chief Digital Officer of the L’Oréal Group, to share her experience of helping one of the world’s oldest consumer goods companies in digital marketing. 

https://www.youtube.com/watch?v=nwaejNWmj-g

https://www.loreal-finance.com/en/annual-report-2020/digital-4-4-0/digitalisation-a-winning-strategy-on-all-fronts-4-4-2/

https://www.thinkwithgoogle.com/future-of-marketing/digital-transformation/loreal-mobile-digital-marketing-strategy/

https://www.intelligentautomation.network/transformation/articles/how-loreal-is-disrupting-the-disrupters

https://digital.hbs.edu/platform-rctom/submission/loreal-transforming-beauty-with-technology/

L’Oréal's Digital Transformation and how it Differs from that of Estee Lauder's

Published on July 27, 2021

https://www.linkedin.com/pulse/lor%C3%A9als-digital-transformation-how-differs-from-estee-abhinav-krishna/

WATCH: L'ORÉAL'S ASMITA DUBEY ON THE METAVERSE, E-COMMERCE AND DIGITAL TRANSFORMATION

Chief Digital and Marketing Officer Asmita Dubey live from Viva Technology conference on navigating slowing e-commerce, making social commerce work and exploring the metaverse     

By Jack Neff. Published on June 15, 2022.

https://adage.com/article/ad-age-video/loreals-dubey-talks-metaverse-e-commerce-and-digital-transformation-live-video/2420026

How L'Oreal India is Fostering a Culture of Innovation

2021

https://www.i-com.org/news-articles/how-loreal-india-is-fostering-a-culture-of-innovation

Search for " l'oreal digital transformation " has many interesting results.